FIELD OF VIEW 000.0°
WX-180
INITIALIZING IMMERSIVE FIELD
000%
180° IMMERSIVE FILMS FOR BRANDS

We film for Apple Vision Pro and the headsets that follow. Your audience stands where the camera stood. One studio takes it from idea to premiere.

01 / THE MOMENT

Submerged, Metallica, Real Madrid: millions into immersive.

The biggest names in film, music and sport already shoot this way, and Apple keeps a whole catalog of it, the Elevated aerial series included. Press play. The preview is flat; the finished film wraps around you.

02 / THE IDEA

A memory of your brand, lived in first person.

Five minutes is enough. People take the headset off and talk about your place like they have been there: the light, the scale, the noise of it.

MAKES IT TANGIBLE

Your flagship, your venue or your city, felt from a chair on another continent.

LIFTS CONVERSION

People buy what they remember. A visit beats an impression.

PURE WOW

The queue at your stand becomes part of the show.

EVERY LANGUAGE

One film, narrated for every market you sell in.

03 / THE EXAMPLES

Some stories are meant to be entered.

SPORTS

Inside the stadium

Your audience in the middle of a packed stadium, beside the players.

Example: a club, minutes before the final
MUSIC

On stage

On stage under the rig, or backstage while the count-in happens.

Example: an artist, the last song of the night
BRANDS & LUXURY

The craft, up close

Ateliers, launches and flagship floors, shot at arm’s length.

Example: a maison, the night of the launch
CULTURE & PLACES

Walk into history

Empty halls, open vaults, corners visitors never reach.

Example: a museum at night, all to yourself

If a moment matters, it deserves more than a screen.

04 / THE JOURNEY

Five minutes. Six beats.

Every script we shoot runs through six beats, plotted for someone standing in the middle of it.

01

Arrival

SCALE

The world opens wide. You know exactly where you are.

02

The Approach

ANTICIPATION

Gliding closer. Something important is coming.

03

The Hero

AWE

Your icon fills the view, close enough to touch.

04

The Access

PRIVILEGE

Doors open on places the public never sees.

05

The Life

BELONGING

The people who make it run, at full speed.

06

The Voice

YES

A voice lands the message in the listener’s own language.

05 / THE FORMAT

Not a video. A place you stand in.

90° 180°
THE LENS OPENS TO · 0.0° OF 180.0°

180° FIELD OF VIEW

The image ends where peripheral vision does.

TRUE STEREOSCOPIC DEPTH

Depth captured in camera, not faked in post.

MOTION YOU BELIEVE

Frame rates the brain stops questioning.

SOUND IN THREE DIMENSIONS

Turn your head and the mix turns with you.

HEADSET NATIVE

Mastered for Vision Pro, adaptable to leading XR.

WHY 180 AND NOT 360 · EVERY PIXEL LANDS WHERE CINEMA HAPPENS, AND THE DIRECTOR KEEPS THE FRAME

06 / THE CAMERA

The camera is the star of the show.

BLACKMAGIC URSA CINE IMMERSIVE · DUAL 8K STEREOSCOPIC 180°
2 × 8Kdual sensors, 8160 × 7200 per eye
118 MPcombined stereoscopic capture
90 FPScinema motion at high frame rate
16 STOPScinema dynamic range
180°fixed stereo optics, calibrated per unit
BRAWImmersive RAW into DaVinci pipeline
Already trusted with the big jobs. Real Madrid: The Weight of Greatness was shot on 30+ of these. Blackmagic built it with Apple, on the same platform as the Netflix approved 17K 65.
07 / THE NUMBERS

The effect is measurable.

MORE EMOTIONAL CONNECTION

PwC measured it: 3.75 times the emotional connection of a classroom lesson.

+0%

ENGAGEMENT VS FLAT VIDEO

VR drives 27% higher emotional engagement than regular video, measured with biometric sensors (Nielsen).

0× faster

TO UNDERSTAND

Material learned this way sinks in up to four times faster (PwC).

0%

MORE CONFIDENT TO ACT

After the experience, people act on what they learned with far more confidence (PwC).

USD 0B

GLOBAL XR BY 2031

From USD 27 billion today, growing 31.7% a year (Mordor Intelligence).

These come from learning and advertising research, but it is the same mechanism you sell with: emotion makes things stick.

SOURCES · PWC VR STUDY 2020 · NIELSEN 2016 · MORDOR INTELLIGENCE 2026

08 / WHERE IT WORKS

Shoot once. Use it all year.

AT YOUR EVENTS

Stands, launches, roadshows

A headset fits in cabin luggage. Any stand becomes the most talked about square meter of the venue. One device welcomes about eight guests an hour; we size and run the fleet.

AT YOUR VENUE

Flagships, showrooms, hospitality

A permanent corner where a visit closes what a brochure never could.

IN YOUR CAMPAIGN

Content and press

Cutdowns for social, a film for the press screening, stills for everything else.

Each production keeps paying: VIP screenings, sponsor packages, sales rooms, event extensions.
09 / THE MAKING

Seven stages, one accountable team.

01

CONCEPT

the idea only immersive can tell

02

STORY

a script built around the viewer

03

FILMING

native stereoscopic capture

04

SOUND

ambisonic, recorded on location

05

EDIT & COLOR

finished for depth

06

ADAPTATION

optimized per device

07

DELIVERY

masters plus screening support

YOU RECEIVE
  • Immersive master, Vision Pro and XR ready
  • Teaser cutdowns for social and press
  • Ambisonic spatial audio mix
  • Color finished, depth checked picture
  • On site screening support and headset advisory
  • Launch concept (optional)
NEVER MADE IMMERSIVE BEFORE?

Most of our clients start from zero. The shoot runs like any production day you have hosted before; the result does not. You bring the guest list, we handle the rest.

The crew

A full film crew, on every call sheet.

Direction, camera, light, sound, post and production, led by six heads of department.

Rolling credits

Direction

Flow Director

Director

Camera

Director of Photography

First Assistant Camera

Stereographer

Aerial Pilot

Light

Gaffer

Sound

Spatial Sound Engineer

Spatial Audio Mixer

Post

Immersive Editor

Colorist

VFX & Stereo Cleanup

DIT & Data

Production

Executive Producer

Production Manager

Production Assistant

The roster grows with the job

10 / THE TIMELINE

Concept to premiere in about ten weeks.

W01W02W03W04W05W06W07W08W09W10
Concept & script
Prep & locations
Filming
Edit, color & sound
Adaptation & QC
Premiere

TYPICAL SIGNATURE EXPERIENCE SCHEDULE · EVERY PROJECT IS SCOPED PRECISELY

11 / THE INVESTMENT

Two ways to step inside.

MOST CHOSEN
OPTION 01

Signature Experience

5 to 8 minutes · one location, multiple zones

One location, filmed across its best rooms and hours, from the doors opening to the last light.

  • Aerial and interior sequences
  • Spatial audio and narration
  • Headset masters plus teaser cutdowns
Around USD 200,000
OPTION 02

Flagship Program

Multi location · multi market · series

Several places or chapters under one creative system, planned to grow season after season.

  • One creative system across locations
  • Versions for every market
  • A catalog that compounds in value
Priced by scope

INDICATIVE FIGURE, BEFORE TAXES · EVERY CONCEPT IS DESIGNED AND SCOPED FOR YOUR BRAND

NEXT STEPS

Let’s build yours.

01

WE TALK

a conversation to understand your brand, audience and goal

02

YOUR CONCEPT

we return with a concept and a number, both built for you

03

FIRST FRAME

the same team walks it from script to premiere

No two clients get the same film. Tell us what people should remember, and we will put them there.

PRODUCTION@WX-180.COM
WX-180.COM