We film for Apple Vision Pro and the headsets that follow. Your audience stands where the camera stood. One studio takes it from idea to premiere.
The biggest names in film, music and sport already shoot this way, and Apple keeps a whole catalog of it, the Elevated aerial series included. Press play. The preview is flat; the finished film wraps around you.
Your flagship, your venue or your city, felt from a chair on another continent.
People buy what they remember. A visit beats an impression.
The queue at your stand becomes part of the show.
One film, narrated for every market you sell in.
Your audience in the middle of a packed stadium, beside the players.
On stage under the rig, or backstage while the count-in happens.
Ateliers, launches and flagship floors, shot at arm’s length.
Empty halls, open vaults, corners visitors never reach.
If a moment matters, it deserves more than a screen.
Every script we shoot runs through six beats, plotted for someone standing in the middle of it.
The world opens wide. You know exactly where you are.
Gliding closer. Something important is coming.
Your icon fills the view, close enough to touch.
Doors open on places the public never sees.
The people who make it run, at full speed.
A voice lands the message in the listener’s own language.
The image ends where peripheral vision does.
Depth captured in camera, not faked in post.
Frame rates the brain stops questioning.
Turn your head and the mix turns with you.
Mastered for Vision Pro, adaptable to leading XR.
WHY 180 AND NOT 360 · EVERY PIXEL LANDS WHERE CINEMA HAPPENS, AND THE DIRECTOR KEEPS THE FRAME
PwC measured it: 3.75 times the emotional connection of a classroom lesson.
VR drives 27% higher emotional engagement than regular video, measured with biometric sensors (Nielsen).
Material learned this way sinks in up to four times faster (PwC).
After the experience, people act on what they learned with far more confidence (PwC).
From USD 27 billion today, growing 31.7% a year (Mordor Intelligence).
SOURCES · PWC VR STUDY 2020 · NIELSEN 2016 · MORDOR INTELLIGENCE 2026
A headset fits in cabin luggage. Any stand becomes the most talked about square meter of the venue. One device welcomes about eight guests an hour; we size and run the fleet.
A permanent corner where a visit closes what a brochure never could.
Cutdowns for social, a film for the press screening, stills for everything else.
the idea only immersive can tell
a script built around the viewer
native stereoscopic capture
ambisonic, recorded on location
finished for depth
optimized per device
masters plus screening support
Most of our clients start from zero. The shoot runs like any production day you have hosted before; the result does not. You bring the guest list, we handle the rest.
Direction, camera, light, sound, post and production, led by six heads of department.
Direction
Flow Director
Director
Camera
Director of Photography
First Assistant Camera
Stereographer
Aerial Pilot
Light
Gaffer
Sound
Spatial Sound Engineer
Spatial Audio Mixer
Post
Immersive Editor
Colorist
VFX & Stereo Cleanup
DIT & Data
Production
Executive Producer
Production Manager
Production Assistant
The roster grows with the job
TYPICAL SIGNATURE EXPERIENCE SCHEDULE · EVERY PROJECT IS SCOPED PRECISELY
One location, filmed across its best rooms and hours, from the doors opening to the last light.
Several places or chapters under one creative system, planned to grow season after season.
INDICATIVE FIGURE, BEFORE TAXES · EVERY CONCEPT IS DESIGNED AND SCOPED FOR YOUR BRAND
a conversation to understand your brand, audience and goal
we return with a concept and a number, both built for you
the same team walks it from script to premiere
No two clients get the same film. Tell us what people should remember, and we will put them there.
PRODUCTION@WX-180.COM